MEET BRIAN

Your Superhuman Team Member

๐Ÿค–
๐ŸŒ™ Never Sleeps โ€“ 24/7 Operation
โšก 10 Simultaneous Calls
๐Ÿง  Perfect Memory โ€“ Never Forgets
๐Ÿ“… Auto-Books Meetings
๐Ÿ“ˆ Scales Infinitely
Current Team
1,000 calls/month
4ร— MORE OUTPUT
Team + Brian
4,000 calls/month

BRIAN'S THREE SUPERPOWERS

Power #1

Trade Show Follow-Up

500 calls/month

48-hour follow-up on every trade show lead. References products they showed interest in.

Power #2

Dormant Reactivation

1,500 calls/month

Reactivate customers who haven't ordered in 6+ months. Empathetic check-in, not sales pitch.

Power #3

New Customer Acquisition

2,000 calls/month

Reach independent retailers nationwide.

4,000 TOTAL CALLS PER MONTH (with ability to scale infinitely)

POWER #1: TRADE SHOW FOLLOW-UP

Strike while the iron is hot

STEP 1
Collect booth visitor info at trade show
Name, store, products interested in
โ†“
STEP 2
Upload to system via CSV or email
โ†“
STEP 3
Brian calls within 48 hours
"Hi Sarah, this is Emily from Kalalou. We met at the Atlanta Gift Showโ€ฆ"
โ†“
If Interested โ†’ Books meeting with sales rep
Not Interested โ†’ Send catalog for future reference

Expected Results

500 leads called ยท 50โ€“100 meetings booked (10โ€“20%) ยท $300Kโ€“$1.5M revenue

POWER #2: DORMANT CUSTOMER REACTIVATION

Unlock revenue from dormant accounts

STEP 1
Brian pulls dormant customers from NetSuite
Filter: 6+ months no orders, $5K+ lifetime value
โ†“
STEP 2
Brian calls with personalized context
"Hi Sarah, I noticed Beach House Boutique hasn't ordered since July. Just checking in โ€“ is everything okay?"
Tone: Empathetic, not pushy
โ†“
STEP 3
Customer response โ†’ Business slow / Price concerns / Switched vendors / Just forgot โ†’ Path to sales rep with full context

Expected Results

1,500 customers called ยท 75โ€“225 meetings (5โ€“15%) ยท 15โ€“67 reactivated (20โ€“30%) ยท $225Kโ€“$1M revenue/month

POWER #3: NEW CUSTOMER ACQUISITION

40,000+ independent retailers available

STEP 1
Generate qualified leads
Apollo, Google Maps, etc.
โ†“
STEP 2
Warm email (optional) โ€“ Send catalog, track opens/clicks
โ†“
STEP 3
Brian qualifies via phone
Do they carry home decor? What aesthetic? Who handles buying?
โ†“
Qualified & Interested โ†’ Book meeting
Not a Fit โ†’ Mark as unqualified
STEP 4
Sales rep receives brief โ€“ Store aesthetic, budget level, timeline

Expected Results

2,000 prospects called ยท 20โ€“60 meetings (1โ€“3%) ยท $150Kโ€“$900K revenue/year

THE TRANSFORMATION

WITHOUT BRIAN

1,000 calls/month
7 people
To scale: Hire 40+ people
$1.8M/year
4โ€“6 month hiring cycle

WITH BRIAN

4,000 calls/month
Same 7 people + Brian
To scale: Turn up volume
$134K/year
Instant scale
13ร— MORE COST-EFFECTIVE

Same output as 40 people for 7% of the cost

Deployment Timeline

Feb March April May
Trade show
Start
Action!
Testing
Dormant
Start
Action!
Testing
Outbound
Start
Action!
Testing